Following the Big Red Alternative Bus pictured on the editorial page, Is It Worth It?
report that since February they have been working as follows:
“Our plan was to complement a further bus tour with a social media campaign. In the event we financed stage 1 of a social media campaign. This aims to test whether we can make a measurable difference to the level of support for a People’s Vote with the option of staying in. But getting La bour to support a vote is essential and the party is much more likely to do so if it is confident that this will not lead to a net loss of seats.
“Our social media campaign is designed to help provide that confidence. It consists of three phases:
- A test Facebook campaign. This is underway in 11 marginal seats and is designed to show whether or not a targetted campaign can reduce the proportion of voters who think that if the people reject the Deal, the UK should leave without a Deal.
- If we can show this works we will roll it out to 106 battleground seats (82 in England, 24 in Scotland)
- An opinion poll in those seats (in fact two polls, one in England and Wales and one in Scotland).
“Phase 1 is under way and we will be completed by mid July. If phase 1 is successful we will be holding meetings with potential funders between 17th and 25th July.
“We are actually running the social media campaign from a sister group called Represent Us”